Coca-Cola is doing everything in its power to shift the blame of the obesity crisis from a poor diet to the lack of exercise. This sugary drink giant has been extremely criticized for donating millions of dollars to the nonprofit GEBN or Global Energy Balance Network.
According to a report from a New York Times, Coca-Cola is cooperating with the GEBN in order to promote a new “science-based” solution to deal with obesity. The largest producer of sugary drinks in the world wants people to focus more on exercising and less on bad diets to lose weight.
Steven N. Blair, who is one of the nonprofit’s scientists and also the vice president, said that most of the focus in the scientific press and in the popular media is that they are eating too much, just eating too much, blaming the sugary drinks, blaming the fast food, and so on, and there is really no compelling evidence that that is really the cause.
It all comes down to how people apply the energy balance in their lives and the idea of energy balance. The energy balance is a equation of the amount of calories that you take in through drink and food, and with the amount of energy you burn through a physical activity. The calories that you consume is “energy in”, while the burned calories are “energy out.” In order to maintain a healthy diet, you need to maintain a healthy energy balance. If the body is using more calories than you take in, you will lose weight, but if the body takes in more calories than you burn, you gain weight.
GEBN proposes that we are aiming too much on one aspect of the equation and we are ignoring the effect of calories burnt. While the exercise is very important if you want to maintain a healthy weight, many health experts are criticizing Coca-Cola because of the misleading messages about dieting.
Marion Nestle, who is a professor of nutrition at the New York University, claimed for the New York Times that the agenda of Coca-Cola is very clear. Get those researchers in order to confuse the science and to deflect the attention from the dietary intake.
It is pretty clear why they are invested in convincing the obesity epidemic on a lack of exercise. Though it is one of the most profitable companies on the planet still, Coca-Cola has claimed important losses over the last decade because sales continue to decline in the United States. More and more people in the State are shifting away from diet soda and from the carbonated drinks because of health concerns.
The exercise is very important for a healthy lifestyle, but many studies have discovered the detrimental effect of the sugary drinks. Some other studies claim that the dietary changes are more effective than the physical activity. According to Think Progress, it would take 30 minutes of swimming or jogging to burn about 350 calories, while you can out the same amount by missing a couple of bottles of those sugary drinks.
If you want to lose about 500 g or 1 lb a week, you have to slash 500 calories from the diet in one day. Dr. Pieter Cohen, who is part of the Harvard Medical School as an assistant professor of medicine, claimed for Live Science that it would be easier to remove those 500 calories from the diet, than to find the time to burn those 500 calories through an exercise. He described the idea of GEBN to focus on exercise to deal with the obesity epidemic as ridiculous. Some other studies have shown that the exercise is not essential for weight loss, as it can increase appetite that can lead people to eat more food.